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Create Flavours, Unit 11 Windmill Business Park
Windmill Road, Kenn, Clevedon
North Somerset, BS21 6SR, UK




NOVEMBER: Plant-based vegan-friendly chicken

1st November 2021

Driven by nature, dedicated to taste

Our mission is to help international and UK based manufacturers develop great tasting products. Create Flavours can develop clean-label natural flavourings to suit your sweet or savoury vegan products.

Two-thirds of Britain’s reporting they’ve eaten meat-free foods in the last six months*. At Create, we’re very aware of consumer demand for new product development in this category. Our experienced team of flavourists are constantly experimenting with new raw materials. We create the most cost-effective, satisfying solutions without compromising on taste.

Vegan suitable flavourings

Vegan diets are becoming increasingly popular. We’re finding our customers are looking for top-note flavours to boost the authentic taste of  their vegan product developments. All of our flavourings are of course allergen free and vegan friendly. This month we’re having a look at our SET2 chicken flavour as an industry leading example of authentic meat profiles.

Our natural chicken flavouring replicates a cooked chicken profile – especially the top notes often found in a chicken nugget for example. The flavouring contains the compound decadienal to mimic the deep fat buttery notes. Dodecalactone is also present. This provides the majority of the cooked chicken notes as it develops after the cooking process, adding caramellic notes. White chicken meat notes are added as well as brown meat notes which are higher in fatty acid tastes to give a complete rounded authentic chicken flavour.

From roasted whole to completely processed into reformed burgers chicken is used extensively across menus. As the category develops, we can see a rise of flavoured vegan plant-based products. Protein technology and vegan meat analogues are improving along with consumer expectations.

Chicken flavour profiles

Chicken can often be thought of as bland especially the less worked white meat that lacks fatty amino acids. However, this works in the favour of the humble chicken as it goes with a wide array of flavours. Therefore it suits most continent’s cuisines.

The chicken flavourings that our team have developed are all vegan suitable are work in a range of meat analogues. These include matrix’s that have fava, soy, and pea protein bases. It is also suitable for use in an array of other applications such as seasoning and sauces.

Our chicken flavourings add a rounded, more complete top note to your product. They enhances the taste to complement the texture of the vegan based analogue.

Speak to your Account Manager if you would like to see our flavourings suitable for your vegan product developments.


* Mintel, Veganuary Report 2020